July 27, 2023
The Benefits of User Personas for Your edTech Product
Researching and creating user personas for your edTech product is crucial to its success, with benefits that extend beyond better learning outcomes or improved usability. After all, the relationship between edTech buyers and end users is complex. Your entire team must align on user needs, buyer expectations, and the marketing goals that will drive how your product is positioned and sold in order to break through the noise. Thankfully, a well-researched user persona can do just that. edTech personas give you the insights you need to align your team, identify feature priorities, and streamline product development. Below, we outline the…
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