Better learning through better design.
Backpack Interactive is building better edTech products through creative strategy, UX, and design.
LEGO & SCHOLASTIC
Passport to Mars
For the 50th anniversary of the lunar landing, we partnered with Lego and Scholastic to take kids ages 7-10 on an interactive, fun edTech journey to Mars, fostering creativity and curiosity in the process.
- W3 Awards
Gold for Education
- Web Awards
From strategy to rollout, our goal the past two decades has been simple: build transformative experiences for teachers, learners, and families. Here’s what we offer.
- Digital Strategy
- UX Research
- UX Design
- UI/Visual Design
- Product Development
At Backpack, we start from square one with our team of edTech experts. Using deep learning and our proven system, we clearly define your project’s potential obstacles and opportunities — and proceed to pull apart the problem, using an extensive creative process to design engaging, usable experiences for your end users.
We start with a wealth of data-focused research when creating your project. Persona analysis, client interviews, engagement data, and our 20+ years of edTech experience form a foundation for each project, and the decisions we make from that data minimizes bias and risk. We don’t start our design process until we have a fundamental understanding of your user needs and the best steps towards achieving them.
We believe that the best user experiences should be barely noticeable to the user, and we take that core tenet into our edTech design process. A great UX design is instrumental to building deep engagement with learners and teachers. Our process is iterative and pedagogical, realizing that design belief through five key phases: Empathize, Define, Ideate, Prototype, and Test. Through this system, we make sure that the final product addresses your needs and is successfully adopted into classroom routines.
Our approach to the visual presentation combines a consistent design style with moving, transitioning, and responsive screen elements. Beautiful edTech design can enable better teaching, learning, and delight — and as we create our product UI, we focus on being both aesthetically pleasing and providing you with better user outcomes.
Releasing a fully-realized product built on rock-solid technology takes a dedicated team with both the technical know-how and the passion for edTech development. We’ve got you covered — through our multi-stage process, along with multiple rounds of presentation and prototyping, our creative flourish can elevate your product to a memorable, successful experience for your users.
September 10, 2021
What Your Development Team Needs to Know to Convert Print Content into an edTech Tool
Transforming a print product into an edTech tool is a big undertaking. To make it all happen, you'll likely need lots of new people on your team. This includes developers who can help you identify exciting new technology opportunities, as well as a UX team who understands the changing needs of teachers and students. Because of the pandemic, teachers and students have become more sophisticated users of technology. Meanwhile, consumers are on the hunt for learning products that offer the students in their family something more than a print book or workbook. This means product owners have an incredible opportunity…
September 1, 2021
Shifts in EdTech: What This Top-Level Hiring Trend Means for You
Tech-focused edTech startups are ramping up their hiring, especially for roles at the intersection of UX, product, and technology. Over the past month, new chief product officer positions have popped up at: GoCoach, a professional development and education platform DreamBox Learning, a math software company Sketchy, an illustrated learning platform for medical and pharmaceutical students What does this shift in edTech hiring mean for you and your company? And how can you get ahead of the curve through UX edTech research and product planning? We break it all down for you below. Why Smart edTech Start-Ups Are Investing in UX …
August 11, 2021
5 of the Latest edTech Trends You Need to Know
The education landscape for Fall 2021 keeps shifting, and edTech trends will shape how teachers and students work in new hybrid classrooms. From immersive learning to subscription-based content, we're seeing edTech products that address increased needs for flexibility. Even as changing edTech trends respond to the pandemic, we still believe that the best classroom technology amplifies a teacher's ability to help their students learn. To design better tools for the new demands facing teachers, edTech product owners can springboard off the cutting-edge thinking that happened in virtual classrooms all across the country in 2020. No matter what kind of product…
July 28, 2021
UX in Education: Why UX Designers are the Learning Engineers of the Future
When it comes to designing UX in education, a generalist approach to product design and user experience simply doesn't cut it. Learning products have very different requirements than consumer tech. They're used by teachers and students in school environments to achieve high-stakes outcomes. That's why it's even more important to base the UX of learning tools on research that reflects how students learn most effectively. By specializing in learning science, product design, and user research, UX designers in education are poised to become the learning engineers of the future. What Makes UX in Education Different A great UX designer in…
July 27, 2021
What Shifting Back to In-Person Learning Means for EdTech
Fall 2021 is still up in the air as school districts around the country consider whether to permanently end remote learning. In May, New York City announced that remote learning will no longer be an option for its students in the fall. In 2020, about 600,000 of its 1,000,000 students chose to learn from home. Meanwhile, more than half of San Francisco's public school students are still learning remotely. Hybrid classrooms are expected to continue in the new school year. What does the shift to in-person mean for the edTech industry? And how should you address it in your own product…
July 9, 2021
A Guide to Turning Your Successful Print Product into a Digital Learning Tool
Your company has a successful print product on its hands, and you're on the hunt for ways to turn that curriculum into a digital tool. On the surface, this seems like good business sense. You know how popular digital tools are with your users; plus, there are no shipping or warehousing costs when you move into edTech. A win-win! But if you're used to dealing with print publications—or you've only ever built content platforms—you may be unsure of what to do next. Below, we outline what it takes to build a brand new edTech product based on content that's been…