Better learning through better design.
Backpack Interactive is building better edTech products through creative strategy, UX, and design.
LEGO & SCHOLASTIC
Passport to Mars
For the 50th anniversary of the lunar landing, we partnered with Lego and Scholastic to take kids ages 7-10 on an interactive, fun edTech journey to Mars, fostering creativity and curiosity in the process.
- W3 Awards
Gold for Education
- Web Awards
From strategy to rollout, our goal the past two decades has been simple: build transformative experiences for teachers, learners, and families. Here’s what we offer.
- Digital Strategy
- UX Research
- UX Design
- UI/Visual Design
- Product Development
At Backpack, we start from square one with our team of edTech experts. Using deep learning and our proven system, we clearly define your project’s potential obstacles and opportunities — and proceed to pull apart the problem, using an extensive creative process to design engaging, usable experiences for your end users.
We start with a wealth of data-focused research when creating your project. Persona analysis, client interviews, engagement data, and our 20+ years of edTech experience form a foundation for each project, and the decisions we make from that data minimizes bias and risk. We don’t start our design process until we have a fundamental understanding of your user needs and the best steps towards achieving them.
We believe that the best user experiences should be barely noticeable to the user, and we take that core tenet into our edTech design process. A great UX design is instrumental to building deep engagement with learners and teachers. Our process is iterative and pedagogical, realizing that design belief through five key phases: Empathize, Define, Ideate, Prototype, and Test. Through this system, we make sure that the final product addresses your needs and is successfully adopted into classroom routines.
Our approach to the visual presentation combines a consistent design style with moving, transitioning, and responsive screen elements. Beautiful edTech design can enable better teaching, learning, and delight — and as we create our product UI, we focus on being both aesthetically pleasing and providing you with better user outcomes.
Releasing a fully-realized product built on rock-solid technology takes a dedicated team with both the technical know-how and the passion for edTech development. We’ve got you covered — through our multi-stage process, along with multiple rounds of presentation and prototyping, our creative flourish can elevate your product to a memorable, successful experience for your users.
December 1, 2021
4 Tips for Designing Content in Your Learning Management System
Whether your LMS helps users review videos, work through interactive experiences, or read .PDF resources, designing content that creates a user-friendly information hierarchy for students is a major challenge. For starters, your users likely have many different content needs. Are they tackling lessons asynchronously on their own time, or are they visiting your LMS to download resources to use later? Maybe it's both? No matter what kind of edTech tool you're building, students need content that's digestible, affirmative, and self-contained. That's especially true for your LMS! From readability to content sequencing, here's everything you need to know as you rethink…
November 17, 2021
How to Level-Set with edTech Product Stakeholders throughout the Discovery Process
You're about to design a brand new edTech product, and you know the first step is to align internally with all the product stakeholders. Easier said than done, right? After all, you still have to: Get the right product stakeholders in the room Identify your most pressing user challenges Prioritize your project goals And use the right visual tools to keep everyone focused. Read on to discover how spending more time on stakeholder alignment during the discovery process will save you time, money, and heartache—all while setting you up for success once it's time to launch your new learning tool!…
November 11, 2021
How to Run a Design Thinking Workshop for edTech Products
EdTech is in the middle of a major transitional moment, and the stakes for education have never been higher. To make matters even more complicated, we don't yet know the full impact the pandemic has had on both teachers and learners. From learning loss to the effects of social isolation, students may face an uphill battle in the classroom next year. Meanwhile, teachers' relationships to technology have changed. There's still so much more to learn about their professional needs and expectations when it comes to edTech. Even as we're operating under plenty of unknowns for Fall 2021, product owners are…
November 9, 2021
Outsourcing Your edTech UX Design: Everything You Need to Know
Weighing the benefits vs. challenges of outsourcing UX design is an important part of developing and launching your digital tool. For instance, your company might not have internal UX resources—even though your product relies heavily on technology or a sleek user interface. External UX teams can be a great way to bring those skill sets to your existing product team. You might even be in the process of strengthening your company's internal UX capabilities. If that's the case, there are compelling reasons to hire external UX teams as you invest in the internal resources that make in-house product development and…
October 26, 2021
How User Research Findings Can Help Futureproof Your edTech Product
User experience research, or UXR, is the key to understanding your primary users without losing valuable time or resources. Post-pandemic, your user research findings are more important than ever. How are teachers using your product in their classroom? Does your product help them transition easily between in-person and hybrid learning? Who's the next person they'll talk to about your product's output or analytics? The more details you uncover about your users and their environment in your qualitative research findings, the easier it will be to continue designing edTech for the long term. We talked to Jessica Millstone, former Director of…
October 13, 2021
Digital Project Manager
We're hiring! Backpack Interactive is a small but mighty strategy, UX/UI and edTech design studio. We are committed to serving our educational and non-profit partners with products and interactive experiences that support educators and learners where they are. We look to hire the very best problem solvers we can find to join our award-winning team. You’ll be responsible for managing 3-5 projects (depending on duration & complexity) across the product/development cycle. You’ll work collaboratively with the Backpack team, developers, and partners to make sure products meet their user experience and educational goals, while also delivering on time and within budget.…