Backpack Interactive is building better edTech products through creative strategy, UX, and design.
For the 50th anniversary of the lunar landing, we partnered with Lego and Scholastic to take kids ages 7-10 on an interactive, fun edTech journey to Mars, fostering creativity and curiosity in the process.
At Backpack, we start from square one with our team of edTech experts. Using deep learning and our proven system, we clearly define your project’s potential obstacles and opportunities — and proceed to pull apart the problem, using an extensive creative process to design engaging, usable experiences for your end users.
We start with a wealth of data-focused research when creating your project. Persona analysis, client interviews, engagement data, and our 20+ years of edTech experience form a foundation for each project, and the decisions we make from that data minimizes bias and risk. We don’t start our design process until we have a fundamental understanding of your user needs and the best steps towards achieving them.
We believe that the best user experiences should be barely noticeable to the user, and we take that core tenet into our edTech design process. A great UX design is instrumental to building deep engagement with learners and teachers. Our process is iterative and pedagogical, realizing that design belief through five key phases: Empathize, Define, Ideate, Prototype, and Test. Through this system, we make sure that the final product addresses your needs and is successfully adopted into classroom routines.
Our approach to the visual presentation combines a consistent design style with moving, transitioning, and responsive screen elements. Beautiful edTech design can enable better teaching, learning, and delight — and as we create our product UI, we focus on being both aesthetically pleasing and providing you with better user outcomes.
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Simplicity makes design solutions more universal. Learn how to avoid complexity and overwrought style to create successful edTech tools.
