Better learning through better design.
Backpack Interactive is building better edTech products through creative strategy, UX, and design.
LEGO & SCHOLASTIC
Passport to Mars
For the 50th anniversary of the lunar landing, we partnered with Lego and Scholastic to take kids ages 7-10 on an interactive, fun edTech journey to Mars, fostering creativity and curiosity in the process.
- W3 Awards
Gold for Education
- Web Awards
From strategy to rollout, our goal the past two decades has been simple: build transformative experiences for teachers, learners, and families. Here’s what we offer.
- Digital Strategy
- UX Research
- UX Design
- UI/Visual Design
- Product Development
At Backpack, we start from square one with our team of edTech experts. Using deep learning and our proven system, we clearly define your project’s potential obstacles and opportunities — and proceed to pull apart the problem, using an extensive creative process to design engaging, usable experiences for your end users.
We start with a wealth of data-focused research when creating your project. Persona analysis, client interviews, engagement data, and our 20+ years of edTech experience form a foundation for each project, and the decisions we make from that data minimizes bias and risk. We don’t start our design process until we have a fundamental understanding of your user needs and the best steps towards achieving them.
We believe that the best user experiences should be barely noticeable to the user, and we take that core tenet into our edTech design process. A great UX design is instrumental to building deep engagement with learners and teachers. Our process is iterative and pedagogical, realizing that design belief through five key phases: Empathize, Define, Ideate, Prototype, and Test. Through this system, we make sure that the final product addresses your needs and is successfully adopted into classroom routines.
Our approach to the visual presentation combines a consistent design style with moving, transitioning, and responsive screen elements. Beautiful edTech design can enable better teaching, learning, and delight — and as we create our product UI, we focus on being both aesthetically pleasing and providing you with better user outcomes.
Releasing a fully-realized product built on rock-solid technology takes a dedicated team with both the technical know-how and the passion for edTech development. We’ve got you covered — through our multi-stage process, along with multiple rounds of presentation and prototyping, our creative flourish can elevate your product to a memorable, successful experience for your users.
October 13, 2021
Digital Project Manager
We're hiring! Backpack Interactive is a small but mighty strategy, UX/UI and edTech design studio. We are committed to serving our educational and non-profit partners with products and interactive experiences that support educators and learners where they are. We look to hire the very best problem solvers we can find to join our award-winning team. You’ll be responsible for managing 3-5 projects (depending on duration & complexity) across the product/development cycle. You’ll work collaboratively with the Backpack team, developers, and partners to make sure products meet their user experience and educational goals, while also delivering on time and within budget.…
October 11, 2021
15 Ways Universal Design Improves User Experience for All Students
This fall, most schools are back to in-person learning. But the rise of the Delta variant means virtual or hybrid learning isn't out of the picture yet. Parents and educators are also searching for edTech products that will help close instructional gaps from the past year. For parents and teachers of students with special needs, identifying software driven by a universal design user experience is even more urgent. When you ensure that your learning products are not just inclusive but accommodating to students with special needs, you improve overall usability. edTech products that adopt a universal design user interface help…
October 5, 2021
UX/ UI Designer
We're hiring! Backpack Interactive is a small but mighty edTech strategy, UX, and UI design studio. We are committed to serving our educational and non-profit partners with products and interactive experiences that support teachers and students where they are. We look to hire the very best design thinkers and problem solvers we can find to join our award-winning team. You will be responsible for creating smart UX and then turning that into beautiful, production-ready UI designs. You’ll work collaboratively with the Backpack and development teams to make sure products and experiences meet user experience and educational goals while pushing design…
September 28, 2021
Working with a Authors as edTech Product Stakeholders
Creating a new edTech product based on original print material from an author or publisher is a complex undertaking. You might be tempted to dive into the design process without bringing your author along, or wait until the very end to ask for their feedback. But don't take the risk. Whether you're an edTech design company or an in-house team at an educational publisher, you'll get the best results when you enlist your print authors as co-designers and product stakeholders. After all, their material has already been vetted and sequenced in a print curriculum. Its success in that market is…
September 10, 2021
What Your Development Team Needs to Know to Convert Print Content into an edTech Tool
Transforming a print product into an edTech tool is a big undertaking. To make it all happen, you'll likely need lots of new people on your team. This includes developers who can help you identify exciting new technology opportunities, as well as a UX team who understands the changing needs of teachers and students. Because of the pandemic, teachers and students have become more sophisticated users of technology. Meanwhile, consumers are on the hunt for learning products that offer the students in their family something more than a print book or workbook. This means product owners have an incredible opportunity…
September 1, 2021
Shifts in EdTech: What This Top-Level Hiring Trend Means for You
Tech-focused edTech startups are ramping up their hiring, especially for roles at the intersection of UX, product, and technology. Over the past month, new chief product officer positions have popped up at: GoCoach, a professional development and education platform DreamBox Learning, a math software company Sketchy, an illustrated learning platform for medical and pharmaceutical students What does this shift in edTech hiring mean for you and your company? And how can you get ahead of the curve through UX edTech research and product planning? We break it all down for you below. Why Smart edTech Start-Ups Are Investing in UX …