Better learning through better design.
Backpack Interactive is building better edTech products through creative strategy, UX, and design.
LEGO & SCHOLASTIC
Passport to Mars
For the 50th anniversary of the lunar landing, we partnered with Lego and Scholastic to take kids ages 7-10 on an interactive, fun edTech journey to Mars, fostering creativity and curiosity in the process.
- W3 Awards
Gold for Education
- Web Awards
From strategy to rollout, our goal the past two decades has been simple: build transformative experiences for teachers, learners, and families. Here’s what we offer.
- Digital Strategy
- UX Research
- UX Design
- UI/Visual Design
- Product Development
At Backpack, we start from square one with our team of edTech experts. Using deep learning and our proven system, we clearly define your project’s potential obstacles and opportunities — and proceed to pull apart the problem, using an extensive creative process to design engaging, usable experiences for your end users.
We start with a wealth of data-focused research when creating your project. Persona analysis, client interviews, engagement data, and our 20+ years of edTech experience form a foundation for each project, and the decisions we make from that data minimizes bias and risk. We don’t start our design process until we have a fundamental understanding of your user needs and the best steps towards achieving them.
We believe that the best user experiences should be barely noticeable to the user, and we take that core tenet into our edTech design process. A great UX design is instrumental to building deep engagement with learners and teachers. Our process is iterative and pedagogical, realizing that design belief through five key phases: Empathize, Define, Ideate, Prototype, and Test. Through this system, we make sure that the final product addresses your needs and is successfully adopted into classroom routines.
Our approach to the visual presentation combines a consistent design style with moving, transitioning, and responsive screen elements. Beautiful edTech design can enable better teaching, learning, and delight — and as we create our product UI, we focus on being both aesthetically pleasing and providing you with better user outcomes.
Releasing a fully-realized product built on rock-solid technology takes a dedicated team with both the technical know-how and the passion for edTech development. We’ve got you covered — through our multi-stage process, along with multiple rounds of presentation and prototyping, our creative flourish can elevate your product to a memorable, successful experience for your users.
May 5, 2022
Why User Flow Testing Matters—and When to Use It
We always want to know if the learning tools we design for teachers and students will work for them. Do they like it? Will it be useful? How would they integrate the tool into their learning experience or into their teaching? These questions are central to qualitative user testing. But testing user flows is a little different. By conducting data-focused research on a prototype, you can determine whether users can complete tasks or how they get off track. Data-driven user testing is also the perfect opportunity to test the assumptions behind your design decisions. After all, edTech products aren't meant…
April 14, 2022
Using UX Design Prototyping at Every Stage of Your edTech Product
The design prototyping stage for a learning tool is exciting. You've designed enough of the product that you can envision how students will move through an intuitive user flow to learn new concepts, or how teachers will quickly and easily group their students in just a few clicks. But how do you get from wireframes to a high-fidelity prototype that wows your stakeholders? And how do you make sure that new design ideas will move your products closer to the classroom without wasting time and money? With UX design prototyping, you'll develop a series of artifacts to help you at…
April 3, 2022
Using Wireframes to Power Decision Making and Your UX Design Strategy
Product wireframes are one of the first strategic milestones of the design process. Designed intentionally, wireframes facilitate important decisions early in the UX process. They provide a visual record of discussions about UX strategy, big-picture product goals, user flows, and technical requirements. Use wireframes to lead your stakeholders through strategic conversations about UX before moving to visual design. Clickable wireframes and prototypes will also help you establish your workflow with technology teams and developers early in the process. This step-by-step guide to using wireframes in your UX strategy will help you align with stakeholders, make decisions more quickly, and create…
March 31, 2022
User Research Findings are the Key to Designing More Adaptive edTech
As teachers returned to in-person instruction this year, they reported unprecedented learning gaps between their students. Some students stayed engaged during virtual learning. Other students didn't attend virtual classes or experienced difficulty completing tasks on their own. This widening gap between individual students makes it more difficult for teachers to meet students where they are. Typically, a teacher "differentiates" content for students, especially students with special needs. Differentiation requires teachers to provide individualized support, so all students can understand a concept—no matter their starting point. With so many students now at different levels, however, differentiation on a large scale has…
March 24, 2022
5 Innovative Trends in Educational Technology that are Changing the Game
As much as we'd all like to be "post-pandemic," reality says otherwise. Teachers understand this better than most, too. They're more savvy than ever about how to use edTech in and out of the classroom, and their attitudes about how to use learning technology have permanently changed. The most innovative trends in educational technology from clients and industry leaders reflect this new reality. Whether brands are introducing content platforms for teachers or supporting students' SEL growth with multi-modal responses, flexibility is the name of the game. Here are five edTech trends you'll see in 2022—and how you can address them…
March 3, 2022
How Teacher Content Creators Are Changing edTech
Digital platforms where teachers can create content and communicate with one another about lessons are scooping up venture capital and transforming the edTech marketplace. Investors currently favor teacher-founded companies, like veteran brand Coursera and newcomer Fiveable. Meanwhile, content platforms like Teachers Pay Teachers are growing in leaps and bounds, too. This growth and investment trend represents both a business opportunity and a significant shift in the teacher user persona. With the right strategy, you can assess how your own brand should get in on the ground floor of this industry-wide change. Whether your existing teachers are interested in creating and…