User experience research, or UXR, is the key to understanding your primary users without losing valuable time or resources—especially as we navigate more risk in the market. When I work with clients on UXR plans that guide their edTech product strategy, I always want to know: How are teachers using your product in their classrooms? Which other persona will educators discuss efficacy and product analytics with? How does your product support educators' need to share student progress? Findings to these initial questions yield the beginnings of product strategy and focus the types of UX improvements you make. In this article,…
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