After more than 20 years in edTech, I've seen how the benefits of user persona research extend beyond better learning outcomes or improved usability. (Although these are certainly important!) Persona research helps you prioritize features, including the features buyer personas in edTech have come to expect from competitive products. It also helps you develop more effective learning content, align your team on priorities, and empower your team to produce more effective work. With a more streamlined approach to product design and development, your organization will certainly see cost savings and more efficient timelines. But I think that the real value…
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