If you're used to glossing over persona work because you haven't seen a return on investment, think again. In my experience, developing accurate personas is one of the best ways to minimize the risks associated with building product features that may not resonate with your customers. Or worse, that won't actually help teachers and learners in the classroom. After all, edTech is a unique B2B industry. Its user roles are more nuanced, and the tactical needs for edTech software vary widely from school to school and district to district. In this article, I'll unpack what makes edTech persona categories unique,…
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