You're ready to develop a new learning tool, and you've pulled inspiration from consumer platforms and edTech alike. But will your feature ideas really support the needs of edTech users? User surveys will uncover some answers, but competitive audits, or competitor analysis, provide an even fuller picture of the edTech marketplace. Done well, competitive analysis also puts edTech users back at the center of product design. Here's how my team uses competitive audits to give clients unique insight into edTech personas and develop must-have product features. What is a competitive audit? A competitive audit offers feature-by-feature comparisons of related products,…
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