Team Spotlight: Monica Sherwood

Welcome to our Team Member Spotlight! Every month we interview a member of our team and highlight their unique contributions to Backpack. We’re a close-knit, interdisciplinary team, and we love to share how our experiences inform everything from UX research to visual design. Learn all about our approach to UX—not to mention staff secrets, hidden […]

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February 22, 2021

What’s the Future of edTech in the Classroom? Two Teachers Weigh In

From tech to teaching strategies, educators are doing their best to reach students in remote, hybrid, and in-person classroom environments. They still face unique challenges, including flagging student engagement online and accommodating special needs in remote environments. We talked to two teachers who are members of Backpack Interactive’s Teacher Council, Dannielle Rivera and Daniel Nero, […]

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February 12, 2021

Change Your Approach to edTech Product Design with Persona Resonance

No matter who your digital tool is for, that tool should reflect your user’s environment. This includes the people your primary user comes into contact with, but who might never even know your product exists. We like to call these people “resonant” personas. Unlike secondary or tertiary users, a resonant persona never uses your product […]

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January 28, 2021

How to Pivot Your edTech Product Directly to Consumers

As an edTech firm, you’ve already seen the push for learning products that work in the home. Does that mean it’s time to adopt a new, business-to-consumer (B2C) strategy? After all, you’re used to designing products that help teachers facilitate a learning experience in the classroom. And you’re used to marketing to administrators who want […]

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Three Ways to Leverage UXR Before You Build Your edTech Product

You know how important it is to get feedback on your product from your users during user testing. So why wait until after you’ve designed your product to get started? Changing your approach to user testing and UXR can help you organize your edTech product strategy, avoid confirmation bias, and build an even stronger product. […]

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