You’re ready to develop a new digital learning tool, and you’ve pulled inspiration for your product vision from consumer platforms and edTech alike. But will your feature ideas really support the needs of edTech users? User surveys can help you uncover some answers, but competitive audits, or competitor analysis, provide an even fuller picture of […]

Welcome to our Team Member Spotlight! Every month we interview a member of our team and highlight their unique contributions to Backpack. We’re a close-knit, interdisciplinary team, and we love to share how our experiences inform everything from UX research to visual design. Learn all about our approach to UX—not to mention staff secrets, hidden talents, […]

Over the last year, we’ve all identified new edTech features that will help our users teach and learn more effectively from home. Maybe you’ve incorporated SEL frameworks into your UX and learning content. Or maybe your product team went all in to design collaborative features for better peer-to-peer learning. Now, after extensive reimagining of your […]

You’ve likely asked your product team to conduct a competitive audit before kicking off the design process for a new product. But what if your internal team isn’t the best fit for the job? Working with a specialized UX design team to conduct a competitive audit will give you stronger recommendations for long-term solutions. Especially […]