What Are You Selling? UX Solutions for SaaS in edTech

When it comes to designing software-as-a-service, or SaaS, it can be difficult to decide where your marketing site ends and your product begins. How do you create clear boundaries between the free and paid features for your product through UX and visual design? How do you communicate to your user the value of your SaaS […]

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    February 2, 2020

    Addressing Design Feedback: How to Keep Your Project Moving Forward

    Seeing the visual direction for your edTech product for the first time is nerve-wracking. After all, you have a lot riding on the appeal of your product. And you just invested major time and resources in the development and design process. Hopefully you love what your UX/UI team created as soon as you see it. […]

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    January 1, 2020

    Digital Product Design Lead

    We believe in teamwork, complex projects, and elegant solutions for digital products. How about you? We’re looking for a Design Lead with the drive, passion and ninja design skills to help us make edTech experiences that are just better – one project at a time. About us: Backpack Interactive is a small but mighty creative […]

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    January 1, 2020

    User Testing: When Technology Insights Solve UX Problems

    Systematic user testing is a key part of developing any user experience strategy. Everyone on your product team wants to solve pain points as quickly as possible, and you’re eager to test whether you’ve created something that fulfills your user’s expectations. You also hope user research and testing will give you insights that your marketing […]

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    January 1, 2020

    How to Incorporate SEL into any edTech Product

    Over the past decade, the education world has embraced the idea that respect, social awareness, and relationship skills are integral to a student’s success in school. These qualities are fundamental to a student’s social-emotional learning, or SEL. After all, data shows that when a student doesn’t have to worry about bullying or knows how to […]

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    A good start makes for a great outcome. Our specialized services rely on proven processes and outcomes. When we work together to better understand the problem, the goals, and the users, our engagements are more successful and efficient.

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