You’ve likely asked your product team to conduct a competitive audit before kicking off the design process for a new product. But what if your internal team isn’t the best fit for the job? Working with a specialized UX design team to conduct a competitive audit will give you stronger recommendations for long-term solutions. Especially […]

If you’ve embraced agile product development, your product team likely builds products with the design skills and tool sets they already know will be successful. Even if you’re planning sprints and embracing iterative design, you’ll always be headed toward your product team’s MVP solution. While this can be an efficient way to design and produce […]

Welcome to our Team Member Spotlight! Every month we interview a member of our team and highlight their unique contributions to Backpack. We’re a close-knit, interdisciplinary team, and we love to share how our experiences inform everything from UX research to visual design. Learn all about our approach to UX—not to mention staff secrets, hidden […]

From tech to teaching strategies, educators are doing their best to reach students in remote, hybrid, and in-person classroom environments. They still face unique challenges, including flagging student engagement online and accommodating special needs in remote environments. We talked to two teachers who are members of Backpack Interactive’s Teacher Council, Dannielle Rivera and Daniel Nero, […]