“Deep listening” is a process of engaged inquiry and openness crucial to design work. When you truly listen to clients — including everything they’re not saying — you’ll find yourself asking better questions and reading between the lines as you move through the design process. Without embracing deep listening early in the product planning process, […]

Onboarding systems — which help users understand how to navigate your product — can be the difference between success or failure, especially in edTech. These systems require plenty of up-front investment in research, planning, and testing, but getting your onboarding system right during the design process gives you immediate ROI. How do I know? Whenever […]

With more complex edTech tools comes an influx of student performance data and new standards for teaching and learning tools. While data can be an extremely powerful tool for educators, training teachers to use complicated edTech products can be cost prohibitive and inefficient for both software companies and school districts. Even more complicated? Proving the […]

From the sleek, pared-back sensibilities of Apple products to the broad appeal of human-centered design, there’s power in designing digital products with elegance and simplicity. But embracing the goal of simplicity during the product planning process doesn’t mean a product can’t be complex, interesting, or enriching to use, too. Deeply elegant design solutions can also […]