Build Something Better: The Real Value of a Scalable Discovery Process
If your company has adopted Facebook’s “move fast and break things” approach to product development, you may be used to sidelining user research in favor of learning through failure. In Erika Hall’s Just Enough Research, however, she suggests user research and learning through failure don’t have to be at odds with one another. Instead, you […]Read More
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A good start makes for a great outcome. Our specialized services rely on proven processes and outcomes. When we work together to better understand the problem, the goals, and the users, our engagements are more successful and efficient.
Who Are We Making Our Products For? Designing across unique edTech personas.
There’s plenty you already know about the basic needs and wants of your edTech audience. Teachers want tools that make their jobs easier. Administrators crave products with strong efficacy data. And students want learning tools that engage and delight, as well as instruct. Unlike commercial applications, however, edTech software is not always used by the […]
What Are You Selling? UX Solutions for SaaS in edTech
When it comes to designing software-as-a-service, or SaaS, it can be difficult to decide where your marketing site ends and your product begins. How do you create clear boundaries between the free and paid features for your product through UX and visual design? How do you communicate to your user the value of your SaaS […]
Addressing Design Feedback: How to Keep Your Project Moving Forward
Seeing the visual direction for your edTech product for the first time is nerve-wracking. After all, you have a lot riding on the appeal of your product. And you just invested major time and resources in the development and design process. Hopefully you love what your UX/UI team created as soon as you see it. […]
Digital Product Design Lead
We believe in teamwork, complex projects, and elegant solutions for digital products. How about you? We’re looking for a Design Lead with the drive, passion and ninja design skills to help us make edTech experiences that are just better – one project at a time. About us: Backpack Interactive is a small but mighty creative […]