Backpack Interactive is building better edTech products through creative strategy, UX, and design.
For the 50th anniversary of the lunar landing, we partnered with Lego and Scholastic to take kids ages 7-10 on an interactive, fun edTech journey to Mars, fostering creativity and curiosity in the process.
At Backpack, we start from square one with our team of edTech experts. Using deep learning and our proven system, we clearly define a project’s potential obstacles and opportunities – and proceed to pull apart the problem, using an extensive creative process to build engaging, usable experiences for end users.
The building blocks of the products we create are a wealth of data-focused research. Persona analysis, client interviews, engagement data, and our decades of edTech experience form a foundation for each project — we don’t start our design process until we have a fundamental understanding of the needs of our users and the best steps towards achieving them.
We believe that the best user experiences should be barely noticeable to the user, and we take that core tenet into our design process. Our process is iterative and pedagogical, realizing that design belief through five key phases: Empathize, Define, Ideate, Prototype, and Test. Through this system, we make sure that the final product addresses the user’s needs and is successfully adopted into classroom routines.
Our approach to the visual presentation combines consistent static design with moving, transitioning, and responsive screen elements. Beautiful design can enable better teaching, learning, and delight — and as we create our product UI, we focus on being both aesthetically pleasing and providing better outcomes for our users.
Releasing a fully-realized product built on rock-solid technology takes a dedicated team with both the technical know-how and the passion for edTech development. We’ve got you covered — through our multi-stage process, along with multiple rounds of presentation and prototyping, our creative flourish can elevate your product to a memorable, successful experience for your users.
Design a better learner experience in edTech by reflecting the pedagogy of learning content through your navigation and UX/UI design choices.
Use your competitive audit to identify opportunities in the edTech marketplace and align stakeholders on product strategy.
Going digital? Print authors can be ideal edTech product stakeholders. Here are five ways you can bring them into the design process.
Improve product engagement in your learning tool by avoiding four common challenges we see in the industry. We'll show you how.
Improve the usability of your edTech products by prioritizing onboarding flows, rostering integrations, and professional learning content.
Be sure you have the best tools and tactics before you begin testing your digital products in the classroom. Start with these user testing guidelines.
