When it comes to designing UX in education, a generalist approach to product design and user experience simply doesn’t cut it.
Learning products have very different requirements than consumer tech. They’re used by teachers and students in school environments to achieve high-stakes outcomes.
That’s why it’s even more important to base the UX of learning tools on research that reflects how students learn most effectively. By specializing in learning science, product design, and user research, UX designers in education are poised to become the learning engineers of the future.
What Makes UX in Education Different?
A great UX designer in education understands how to reflect good pedagogy and learning science through the medium of a digital learning tool. edTech products must help students learn effectively, and UX designers play a special role in choosing the features that facilitate learning.
When UX designers have the right background in learning science, pedagogy, and product design, they create transformative learning products. This level of expertise is what makes UX designers the learning engineers of the future.
If you have a strong UX team, you’re already on the path to creating a team of unstoppable learning engineers. Here’s what you can do to help them specialize:
Key Qualities for Design Teams Working on edTech Products
Incorporating research findings from learning science into your edTech product makes your product stronger, more effective, and more appealing to educators. It also means you aren’t chasing the latest trends in edTech. You’re building a product based on research that works.
But the decision to incorporate learning science into your next edTech product isn’t a small one. It gets to the very heart of your UX planning process and will affect both your content and feature design decisions.
For example, a designer creating a digital math product might build into its interface an overview that references outcomes from previous lessons. This reflective learning technique gives students a context for the next math concept they’ll learn. It also helps them build connections between past lessons and new ones. If students are given opportunities to reflect on concepts they’ve already mastered, they learn new concepts even more quickly.
When it comes to UX design for education, your team must develop specialized skills to incorporate learning science into product design. Here are three key qualities you can encourage your team to develop as they become experts about UX in education:
Depending on the type of edTech product you’re designing, your UX team will likely need to conduct research on the topic or content area.
If your product’s goal is to encourage reading in young students, for example, they’ll need to study up on the mechanics of early reading in order to reflect this technical knowledge in UX design. Talk to reading specialists or pick up a copy of The ABCs of How We Learn by Daniel Schwartz in order to dive deep.
User-centered research skills
Ensure that your UX team understands the specific user for your edTech product. Will the product be used primarily by teachers and administrators? Or by students trying to learn a specific skill?
Desk research, focus groups, and interviews can help your team uncover user needs and pain points, or highlight specific environmental challenges. The way a product is used can also give your team ideas about which scientific techniques might be most effective for your users. Will a teacher ask students to remember historical facts? Use a system of contextualization and staggered repetition. More on this below.
In order to apply a creative new solution to a common learning challenge, your UX team needs a firm understanding of the problem.
Leverage all your product research and apply it throughout the iteration process. The more research you conduct, the easier it will be for your team to come up with creative solutions that will delight your users.
If you’re designing an edTech product with a UX team that needs more time to research, test, and iterate, you can be an advocate for learning science in the early stages of product design.
Once you create a culture of research-driven problem-solving on your UX team, you’re ready to leverage real learning science in the design features of your product.
3 Learning Science Principles Your Design Team Should Master
As your UX team becomes more familiar with the pedagogical requirements of a learning tool, they’ll be able to reimagine and package important lessons with even more powerful design.
Learning tools that leverage learning science and good UX ultimately help learners master new concepts more easily. They also help teachers facilitate learning in the classroom with cutting-edge technology.
For instance, your edTech product might use “just-in-time telling” to help students learn new math skills, rather than replicate a workbook or a set of drills. Or it might give learners a chance to set their own goals and become more involved in their own learning.
Steer your product away from “interactive workbook syndrome” and embrace more meaningful UX in education. These three common principles from learning science can help your design team build even better products:
Elaboration is a method for helping learners retain new information. By encouraging learners to associate new information with knowledge they’ve stored in their long term memory, learning engineers—and UX designers—help learners “encode” new information. These associations create a familiar context for the new idea, allowing learners to recall new information more easily.
How to Use Elaboration in UX Design/Learning Engineering
Designers can create more playful interfaces for new information, including familiar contexts, characters, and interactive patterns that draw from the real world.
Relevant cultural references or even familiar gameplay can help learners contextualize new information, too. This approach works for teachers, as well, especially if you’re designing a professional development (PD) component in your software.
PD components in edTech can be more than big, impersonal databases of training videos and downloadable PDFs. Consider how a carefully structured learning sequence might help your team leverage the same learning science techniques you’ve used successfully in student-facing products.
2. Learner Agency and Self-Efficacy
Empowering a learner to acquire knowledge and skills is a proven-effective teaching technique. Self-efficacy is at the heart of some of the most powerful learning skills, including growth mindset and grit. Even for software, it’s much easier to teach a student who is more interested in learning than in performing. This type of student is more likely to stick with tasks even as they get more difficult.
How to Use Learner Agency in UX Design/Learning Engineering
Give users control over feedback systems within your product. Maybe that looks like allowing a learner to set their own reading goals or choose their own rewards.
With just a few questions and selectors, you can help young learners decide for themselves how often they want to read or what kind of reward they want for reaching the next level of a skills-based product.
It seems simple, but this technique immediately shifts the user’s mindset from performing for a teacher to thinking about their role in the learning process. How much time do they think they’ll need to reach their reading goal? What is reaching that goal worth to them?
3. Just-In-Time Telling
Allow users to try out an experience and succeed—or fail—before providing them with background information and ‘correct’ answers. The experience of learning helps your users understand a concept in real time.
With that experience behind them, your users will be able to incorporate information about a new concept or skill more effectively. They get the information about the new concept to be useful and memorable as they build on what they already know.
How to Use Just-In-Time Telling in UX Design/Learning Engineering
Incorporate demonstrations, experiments, and games into your product that give users a foundation for new concepts. This should be done without asking your users to read lots of new content or get bogged down in explainers.
Through interacting with your product, users will be able to tell whether or not they understand a new idea—or if there’s something that doesn’t quite click. If you let users explore before explaining what’s happening or introducing something new, your users will develop a broader context for learning that brand new concept.
This gives your product an opportunity to explain the concept later in a more sophisticated way. It also helps your users learn even more effectively!
By combining the principles of learning science, user research, and good design, UX teams in education create more effective edTech products with a longer shelf life.
As the “learning engineers” of the future, UX designers are poised to take learning science out of the laboratory and put more powerful edTech tools in the hands of the teachers and students who need them most.