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How Rapid Prototyping Fuels EdTech Product Innovation

Over the past few years, some of the best EdTech product breakthroughs my team has facilitated have come from using rapid prototyping models in our client work.

 

We've designed everything from software for pre-readers to products that use gamification for deeper learning, embracing new tools and methods along the way.

 

As internal teams face more pressure to minimize risk and develop strong business cases for feature design, rapid prototypes can help you validate your designs and move forward with more confidence in your investment.

 

You'll also see benefits across your team culture, design process, and product design as a whole.

 

Here are the biggest benefits using rapid prototyping can add to EdTech product development—and how you can set your product team up for success, even when the pressure's on.

 

 

Help Your Team Take Strategic and Creative Risks

Whether you’re creating a rostering tool or designing a new content sequence, your design team’s sense of the “traditional” solution often begins during the discovery phase.

We believe deeply in the value of research at Backpack and support our clients with everything from user research and testing to competitive analysis.

But there are times when depending too much on research hurts innovation rather than helping it to flourish.

When you consider the best ways to solve a problem, independent of user expectations and competitor data, you often broaden your pool of solutions.

And that's when innovation happens.

Rapid prototyping supports innovative thinking by helping your team test and iterate on solutions quickly. 

That way, you'll arrive at the best solution for teachers and learners faster and with more strategic clarity. 

After all, the stakes for a rapid prototype are much lower than the stakes for your finished product. 

Prototypes give your team the opportunity to break free of traditional design solutions without sinking too much time or money into a design that won’t work.

Plus, they'll help you validate your thinking early, which is especially important when there's more pressure to deliver profitable solutions.

 

Align Your Stakeholders with Rapid Prototype Demonstrations

By producing prototypes and demonstrating them to users or other stakeholders, your team will think more strategically about product requirements every step of the way. 

 

This pushes your EdTech product in exciting new directions—and brings internal stakeholders along for the ride.

 

That's because rapidly built prototypes demonstrate real user interactions, making them a perfect tool for engaging your internal stakeholders, collecting feedback, and aligning your entire team on product strategy.

 

With a working prototype in front of them, stakeholders no longer have to stop to review user data or imagine product interactions. 

 

They see how the UI reflects your product strategy in real time.

 

By providing additional guidance and expectations for stakeholder feedback, your product team is also more likely to get the right input from the right stakeholders at the right time. 

 

That way, your entire team stays excited, energized, and aligned as you charge ahead in the design process.

 

 

Catch the Holes in Your Design Strategy

Even if your team has reviewed product wireframes a million times over, creating clickable prototypes immediately illuminates the holes in your planning and design strategy.

 

Prototypes reflect the complexity of your EdTech product. 

 

In the context of design, strategy, and feedback sessions, a prototype helps you identify assumptions, edge cases, and any technology gaps that you may have missed.

 

A word of caution, though: I've seen firsthand how focusing too intently on your prototype’s functionality can backfire.

 

If the prototyping process becomes too complex, you wind up uncovering and fixing problems that would never exist in the finished EdTech product. 

 

Stay on track by keeping your prototype build light and fast. 

 

Anything that takes longer than a week to finish probably isn’t as “rapid” as it should be!

 

 

Build a Design-Forward Company Culture

Rapid prototyping is just one element of building a successful design culture for your internal team. 

This is especially important for EdTech product teams facing increasing pressures to do more with less, rapidly integrate new technology, or shorten product development timelines

Help your team develop a design thinking mindset by encouraging them to explore real problems in education. 

  • Which new technologies and design methods will solve the most pressing problems faced by educators and students?
  • Which brands are being enviably playful, innovative, or disruptive?
  • Where do you see new technology opportunities

You may even inspire them to look to other industries, mediums, and digital product spaces to pull new ideas into their toolkit. 

By conducting research outside of client and product deliverables, your team will think more innovatively about EdTech research and design. 

They’ll also be able to apply new design and technology solutions to your products and test these solutions quickly—using rapid prototypes, of course!

 

Adopt & Experiment with New Technology

Over the past year, my team has experimented with AI-driven tools like Figma Make to deliver prototypes to clients.

 

Even in its Beta stage, Figma Make helps us take our existing Figma designs and bring them to life with hover states and other micro interactions.

 

To deliver the best results, we combine detailed and nuanced prompts with an existing component library, iterating over multiple interactions with the tool.

 

When we build prompts from design system work, our prototypes also have more visual brand consistency, which helps align stakeholders more quickly on overall direction.

 

As with most AI tools, it's difficult to get great results unless your team already knows what great looks like.

 

Because we understand which design decisions to prioritize and which will meet real business needs, the prototypes we design with AI-driven tools add more value for our clients.

 

Resources for a Rapid Approach to Prototyping

With practice, rapid prototyping gives design teams opportunities to find unexpected solutions to complex problems. 

Here are the most important resources you can provide your team as they whip up a prototype for testing or stakeholder feedback: 

 

Quick turn-around user research and testing abilities

If you start the product design process with a user testing plan, you can put prototype iterations in front of users for meaningful feedback.

Set up parameters for testing, research, and feedback ahead of time to get the most out of your user testing sessions.

A devoted front-end developer

With a skilled front-end developer on your team, you can quickly create proofs of concept that help move both UX and UI forward with technology solutions.

Time

While rapid prototyping should take less than a week, build enough time into your entire project to allow for creative thinking. 

Where can you extend your timeline to allow for more creative solutions?

If you're using new AI-driven tools to speed up the initial creation process, where can you add time for more discussion, iteration, and testing?

Design thinking 

Use design thinking to break down problems and foster more creative solutions from both visual designers and developers.

Software

Many programs offer prototyping tools to help your designs come to life. Here are a few we recommend:
 

 

We know creating rapid prototypes isn’t always possible when your project has a strict deadline or budget ceiling. 

 

But the trade-offs are almost always positive. 

 

Not only will your team stay more up-to-date on current design trends, they’ll also learn new skills destined to keep your next edTech product ahead of the curve.

 

Curious about how we use rapid prototyping to support our clients? Our case study on Starwriter gives you a glimpse into our process. Read more.

Sean Oakes

Sean Oakes

Principal, Creative Director

Sean has over 20 years of interactive design and account management experience. In 2000, Sean founded SOS, a specialized creative studio based in Brooklyn, NY. He has set the creative vision for the highly regarded firm; the power of thoughtful design and delightful user experience to enable better teaching, learning, and communication.

Sean is a graduate of the Rhode Island School of Design. His work has been recognized by The Webby Awards, Communication Arts, SXSW Interactive, Business Week, The Smithsonian, and Apple.

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