How Parents Can Weather the Storm of At-Home Learning

You wake up to the sounds of banging. You pad over to the kitchen and find scattered pots and pans on the floor. Your child is making you breakfast — but you don’t have much time to enjoy it. There’s only 45 minutes before your first meeting of the day, and you still need to […]

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    May 15, 2020

    Where Does Your edTech Product Fall on the UX Threshold?

    If you’ve ever tried to sign your child up for a PlayStation or Nintendo Switch account, you know how complicated digital experiences can be. When it comes to popular gaming sites, most tech-savvy parents are willing to put up with less-than-ideal UX just to make their children happy. For every digital experience, there’s a UX […]

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    April 3, 2020

    Using Wireframes to Power Your UX Design Strategy

    Product wireframes are one of the first strategic milestones of the design process. All stakeholders depend on them, including product owners, developers, and front-end design teams. When designed intentionally, wireframes facilitate important decisions early in the UX process. They provide a visual record of discussions about big-picture product goals, user flows, and technical requirements. At […]

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    March 19, 2020

    Build Something Better: The Real Value of a Scalable Discovery Process

    If your company has adopted Facebook’s “move fast and break things” approach to product development, you may be used to sidelining user research in favor of learning through failure. In Erika Hall’s Just Enough Research, however, she suggests user research and learning through failure don’t have to be at odds with one another. Instead, you […]

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    March 3, 2020

    Who Are We Making Our Products For? Designing across unique edTech personas.

    There’s plenty you already know about the basic needs and wants of your edTech audience. Teachers want tools that make their jobs easier. Administrators crave products with strong efficacy data. And students want learning tools that engage and delight, as well as instruct. Unlike commercial applications, however, edTech software is not always used by the […]

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