Change Your Approach to edTech Product Design with Persona Resonance

No matter who your digital tool is for, that tool should reflect your user’s environment. This includes the people your primary user comes into contact with, but who might never even know your product exists. We like to call these people “resonant” personas. Unlike secondary or tertiary users, a resonant persona never uses your product […]

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January 28, 2021

How to Pivot Your edTech Product Directly to Consumers

As an edTech firm, you’ve already seen the push for learning products that work in the home. Does that mean it’s time to adopt a new, business-to-consumer (B2C) strategy? After all, you’re used to designing products that help teachers facilitate a learning experience in the classroom. And you’re used to marketing to administrators who want […]

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Three Ways to Leverage UXR Before You Build Your edTech Product

You know how important it is to get feedback on your product from your users during user testing. So why wait until after you’ve designed your product to get started? Changing your approach to user testing and UXR can help you organize your edTech product strategy, avoid confirmation bias, and build an even stronger product. […]

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January 19, 2021

How to Integrate Your Development Team into the Creative Process

As remote learning becomes the norm, your UX design and development teams need to be even more thoughtful about how teachers use technology to reach their students. From making it clear to teachers which of their screens is being shared during a Zoom lesson to providing innovative features for SEL growth and peer learning, our […]

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December 15, 2020

Never Going Back: 5 Things That Have Changed for Good in edTech

Nine months into the pandemic, we now understand the challenges and pitfalls of remote and hybrid learning like never before. From spotty WiFi connections to cobbled-together learning software, students and teachers have had to adapt at the speed of light. Remote learning has also permanently changed the way edTech designers work. We now design based […]

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