What Are You Selling? UX Solutions for SaaS in edTech
When it comes to designing software-as-a-service, or SaaS, it can be difficult to decide where your marketing site ends and your product begins. How do you create clear boundaries between the free and paid features for your product through UX and visual design? How do you communicate to your user the value of your SaaS […]Read More
How Smart UX Design Turbocharges Student Engagement
Because today’s young learners have grown up with devices ingrained in their lives, they are naturally sophisticated consumers of digital product design. Many of them have been immersed in apps and digital games featuring engaging user experience, or UX, since before they could read. To captivate these students, educational technology has to be more than […]
Meet Backpack Interactive!
SOS Brooklyn, an award-winning creative design and strategy agency that creates interactive and personalized user experiences (UX), today announced the launch of their next chapter, Backpack Interactive. Driven by 18 years of experience in the edTech world and a passion to serve as champions of the end user, the new division will create high-impact learning […]