20 Years of Insights from the Front Lines of edTech
For the past 20 years, Backpack Interactive has partnered with museums, universities, publishers, and major design firms to create edTech that engages learners and makes it even easier for educators to do their work. By focusing on the simplicity and accessibility of our clients’ UI, we’ve built products that amplify the efforts of hard-working teachers […]Read More
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A good start makes for a great outcome. Our specialized services rely on proven processes and outcomes. When we work together to better understand the problem, the goals, and the users, our engagements are more successful and efficient.
Where Does Your edTech Product Fall on the UX Threshold?
If you’ve ever tried to sign your child up for a PlayStation or Nintendo Switch account, you know how complicated digital experiences can be. When it comes to popular gaming sites, most tech-savvy parents are willing to put up with less-than-ideal UX just to make their children happy. For every digital experience, there’s a UX […]
Using Wireframes to Power Your UX Design Strategy
Product wireframes are one of the first strategic milestones of the design process. All stakeholders depend on them, including product owners, developers, and front-end design teams. When designed intentionally, wireframes facilitate important decisions early in the UX process. They provide a visual record of discussions about big-picture product goals, user flows, and technical requirements. At […]
Build Something Better: The Real Value of a Scalable Discovery Process
If your company has adopted Facebook’s “move fast and break things” approach to product development, you may be used to sidelining user research in favor of learning through failure. In Erika Hall’s Just Enough Research, however, she suggests user research and learning through failure don’t have to be at odds with one another. Instead, you […]
Who Are We Making Our Products For? Designing across unique edTech personas.
There’s plenty you already know about the basic needs and wants of your edTech audience. Teachers want tools that make their jobs easier. Administrators crave products with strong efficacy data. And students want learning tools that engage and delight, as well as instruct. Unlike commercial applications, however, edTech software is not always used by the […]