User Testing: When Technology Insights Solve UX Problems

Systematic user testing is a key part of developing any user experience strategy. Everyone on your product team wants to solve pain points as quickly as possible, and you’re eager to test whether you’ve created something that fulfills your user’s expectations. You also hope user research and testing will give you insights that your marketing […]

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    July 7, 2018

    Personalized Digital Rewards Are the Future of EdTech

    “I’m missing basketball,” a student called out, interrupting our demonstration. I was with my design team at the Boys & Girls Club of Hudson County in Jersey City, N.J., piloting a web-based learning program called My.Future. Designed to bolster the beloved national organization’s after-school offerings in STEM and career-readiness, My.Future helps Boys & Girls Club […]

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    April 4, 2018

    How Smart UX Design Turbocharges Student Engagement

    Because today’s young learners have grown up with devices ingrained in their lives, they are naturally sophisticated consumers of digital product design. Many of them have been immersed in apps and digital games featuring engaging user experience, or UX, since before they could read. To captivate these students, educational technology has to be more than […]

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    January 1, 2018

    Meet Backpack Interactive!

    SOS Brooklyn, an award-winning creative design and strategy agency that creates interactive and personalized user experiences (UX), today announced the launch of their next chapter, Backpack Interactive. Driven by 18 years of experience in the edTech world and a passion to serve as champions of the end user, the new division will create high-impact learning […]

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